UX/UI DEsign  |  Healthcare Digital Experience  |  Horizon Therapeutics 

CLINICAL TRIALS RESOURCE HUB

A collection of UX projects for Horizon Therapeutics, each designed to bring warmth, clarity, and trust to complex healthcare systems through intentional, human-centered design.


my ROle

UX Research | UX Strategy | Information Architecture | Wireframing & Prototyping | Cross-Functional Collaboration

Tools

XD, Crownpeak

Timeline

12 weeks

Deliverables

Competitive and heuristic analysis, phased content and IA strategy, high-fidelity wireframes and responsive page design, component documentation, and CMS implementation guidance (Crownpeak)

OVERVIEW

As part of Horizon Therapeutics’ enterprise UX modernization effort, I led the creation and design of the company’s first dedicated Clinical Trials Hub — a scalable framework to help patients, caregivers, and healthcare professionals discover current and upcoming research opportunities directly through Horizon’s ecosystem.

01

Previously, users were directed off-site via external links to third-party trial databases, resulting in fragmented navigation, inconsistent branding, and reduced engagement.

This initiative established a cohesive, in-house experience for the first time.

Computer monitor displaying a website for Horizon with navigation links and a section titled 'Clinical Trials' in a modern workspace.

CHALLENGE

Before this project, no centralized page existed to communicate Horizon’s clinical research or guide users to relevant trials.

The experience relied solely on outbound links to third-party databases — creating gaps in context, trust, and accessibility.

Internally, there was a need to:

  • Convey complex medical information in clear, user-friendly language

  • Comply with strict regulatory guidelines

  • Build a flexible, modular framework that could evolve with new data

02

GOAL

The focus was to balance clarity and credibility, ensuring scientific accuracy while creating a calm, trustworthy interface for patients and caregivers.

To design a unified Clinical Trials experience that:

  • Informed users about Horizon’s ongoing studies and approach to research

  • Simplified access to external databases while maintaining brand continuity

  • Established a scalable, component-based foundation for future expansion

03

PROCESS

Collaborating closely with medical communications, clinical operations, and development teams, I:

  • Audited competitor and biopharma benchmarks to identify best practices

  • Defined content hierarchy and patient-centered language patterns

  • Prototyped phased layouts in XD to test clarity and readability

  • Partnered with Crownpeak developers to identify feasible components and ensure compliance

04

RESEARCH FINDINGS

User feedback revealed key insights that guided the phased rollout:

  • Users sought a single, authoritative source of information about Horizon’s studies

  • External links created context gaps and confusion about Horizon’s role in the trials

  • Internal teams needed a flexible CMS structure to scale future content

05

STRATEGIC SOLUTION (Phased Rollout)

To align with evolving content and technical constraints, I proposed a four-phase implementation:

  • Phase 1: Launch a single-page overview highlighting 2–3 featured studies and FAQs.

  • Phase 2: Introduce a card carousel for featured studies with detail pages.

  • Phase 3: Integrate a search component for easier discovery.

  • Phase 4: Add filtering tools for refined navigation by therapeutic area and eligibility.

This approach allowed continuous testing and iteration without disrupting live release timelines.

06

phase 1 - HOmepage

A webpage about clinical trials with sections titled 'Clinical Trials', 'Find Clinical Trials', and 'Featured Trials.' It contains placeholder text, a blue button labeled 'Find Clinical Trials,' and two featured trial listings with headings, descriptions, eligibility criteria, and 'Learn more' buttons.

HOmepage

phase 2

Screenshot of a webpage section showcasing featured clinical trial listings, with placeholders for trial names, condition names, eligibility criteria, and a 'Learn more' button, plus a call-to-action to find more clinical trials at the bottom.

phase 3

A researcher in a laboratory wearing purple gloves and safety goggles working with laboratory equipment. The image also features a digital interface for finding clinical trials with search options and featured trial listings.

phase 4

A researcher in a laboratory wearing protective gloves, working with scientific equipment. The top left section displays a web page interface for searching clinical trials, with fields for keyword, location, and distance. The lower part of the image shows a carousel of featured trial cards with placeholder text, trial names, condition names, eligibility criteria, and flags of the United States and Canada.

TRials list page

phase 2

A webpage layout titled 'Find a Clinical Trial For You' featuring multiple sections with trial information. Each section includes trial name, condition details, eligibility criteria, and a 'Learn more' button. Sections are color-coded with labels like 'RECRUITING' and 'ACTIVE'.
Screenshot of a website displaying search results for clinical trials related to rheumatoid arthritis, including filters and trial details.

phase 3

phase 4

Screenshot of a webpage titled 'Find Clinical Trials' with a search bar for 'Rheumatoid Arthritis,' showing three listed clinical trials with details on conditions, eligibility, and recruitment status.

TRials details page

phase 2

A webpage template for a clinical trial announcement with sections for trial details, eligibility criteria, interventions, locations, and a contact prompt for questions, featuring a footer with company links and social media icons.

phase 3

Screenshot of a clinical trial webpage with sections for trial overview, information, requirements, location, and related trials. Contains placeholder text, sample data, and social media icons.

phase 4

Screenshot of a clinical trial webpage for a study on breast cancer, showing trial details, eligibility criteria, and location map.

IMPLEMENTATION

I designed a scalable UI system with consistent spacing, iconography, and typographic hierarchy — all aligned to Horizon’s design standards.

Each phase was built to layer seamlessly, enabling future enhancements (search, filters, dynamic cards) without structural redesign.

Worked closely with developers to define reusable modules within Crownpeak, ensuring accessibility and regulatory compliance.

07

Screenshot of a webpage titled 'HORIZON' focused on clinical trials, showing a laboratory scene with scientists working, a navigation menu, and sections about clinical trials, including featured trial listings.
Horizon website page about clinical trials, featuring a lab scene with scientists working in the background and a woman with glasses in the foreground, yellow and pink highlights, and sections for finding and learning about clinical trials.

Top of Homepage

Bottom of Homepage

OUTCOME

The new Clinical Trials hub:

  • Created Horizon’s first on-site framework for clinical research communication

  • Improved discoverability and engagement by maintaining users within Horizon’s experience

  • Set  the standard for content hierarchy, layout, and interaction design used in later site initiatives

It became a model for how Horizon could internalize third-party experiences while preserving credibility and brand trust. Also, it improved discoverability and user retention on the site by consolidating clinical resources in one place.

08

REFLECTION

This project demonstrated how user-centered design and phased implementation can bridge gaps between content strategy, regulatory compliance, and technical systems — creating scalable impact under real-world constraints.

It also showcased the power of UX leadership to create clarity and connection where no prior framework existed.

09

FUTURE STATE

Following the acquisition of Horizon by Amgen, the framework and design logic were retained and documented as part of Amgen’s broader digital ecosystem—ready for adaptation within its unified enterprise experience.

Work completed under Horizon Therapeutics Digital Experience team prior to Amgen integration.

10