Hello
i’m Vicky
the designer behind the brand
Let me tell you about me
I’ve designed for brands like Horizon Therapeutics, Motorola Solutions, and Abbvie—building UX systems, enterprise dashboards, e-commerce flows, and patient-facing products. I also create custom websites and full brand builds for small businesses and nonprofits like Upton Wellness.
With a background in front-end development (HTML/CSS), I bridge design and execution so what you envision is exactly what gets built.
Beyond digital, I design interiors—bathrooms, offices, and bedrooms that merge comfort, flow, and personality—approaching every project with empathy, clarity, and thoughtful detail that define my UX process.
every chapter shaped the way I design
Born in Guayaquil, Ecuador, I was surrounded by rich color, texture, and movement — from woven markets to the intentional way my mother curated our home. Even before I had vocabulary for design, I understood how aesthetics shaped emotion. That instinct became the root of how I see the world.
ROOTS
1990
growing into curiosity
As a child, I spent hours rearranging rooms, sketching outfits, and turning printer paper into homemade “magazines.” I didn’t know it yet, but I was already building stories through visuals and space. Design was quietly becoming my way of expressing possibility.
Early Creative Experiments
1999
2008
Graduating high school, I didn’t have a perfectly plotted path — but I was consistently drawn to aesthetics, people, and expression. Small jobs pushed me to think visually and communicate clearly. Even in uncertainty, I was developing the ability to adapt and turn observation into design thinking.
Searching for Direction
alignment changed everything
While finishing my bachelor’s degree, I juggled work designing signage and visual presentations — always pulled toward anything that involved layout, flow, and clarity. A structured role at a law firm quickly showed me what it felt like to silence creativity. It cemented the fact that my career had to live at the intersection of design, empathy, and problem-solving.
Realizing What Doesn’t Fit (+ What Does)
2012
Moving to Chicago for my Master’s in Human-Computer Interaction opened a world where psychology, strategy, and UI collided. I learned that good design isn’t just visually pleasing — it’s emotionally intuitive and grounded in how people think and feel. This marked the shift from creating pretty interfaces to solving meaningful problems.
Discovering Human-Centered Design
2014
At Motorola, I transitioned from student to UX professional, working on experiences that demanded balance between user needs, visual clarity, and technical constraints. I found confidence in presenting design decisions in rooms full of engineers and stakeholders — understanding that clarity is a form of leadership.
Motorola Mobility: First UX Chapter
2016
2020
Designing for healthcare made the human impact of every screen feel deeply personal. I learned to translate complex data into interfaces that felt trustworthy and calming. This chapter reinforced my belief that design should always reduce friction and create care through clarity.
AbbVie: Designing with Empathy
where passion meets purpose
2021
Relocating closer to family brought personal grounding and creative renewal. Surrounded by stability and community, I felt an internal shift — one that opened space for me to reimagine how and where I wanted my creativity to live next.
Returning to My Roots
At Horizon, I began leading experiences end-to-end — from concept and strategy to polished interface. I wasn’t just solving problems; I was shaping journeys and guiding cross-functional teams. It grew my confidence not only as a designer, but as a storyteller of transformation.
Horizon Therapeutics: Leading the Journey
2022
2024
Present Day: Purposeful Design for Real Life - Becoming Multidimensional
After industry shifts led to change, I chose to build work that bridged all of my creative strengths — UX design, brand identity, and spatial transformation. I began redesigning homes and digital experiences with the same philosophy: create spaces people can feel. Today, I design holistically — helping brands, founders, and homeowners bring clarity, emotion, and beauty to life, online and off.
are you ready to be my next project?
DESIGN DRIVES ME
but life inspires me
When I’m not designing something on a screen, I’m probably rearranging my living room for the third time to “see if it feels better,” debating between five nearly identical neutral swatches, or planning my next trip around beautiful hotels and Michelin spots I’ve bookmarked.
Inspiration usually sneaks in during real moments—walking unfamiliar streets with my kids, getting lost in a good book, or sitting in a perfectly designed restaurant thinking, “I wish I had come up with this layout.”
I’m a mom who turns chaos into cozy, a visual thinker who can’t unsee misaligned objects, and someone who believes the right detail (digital or physical) can completely shift how you feel in a space.
To me, design isn’t a job — it’s just how my brain processes the world, one layout, detail, and “wait… what if we moved this here?” at a time.
Consider ThisOur First Coffee Chat
One place I’d love to design in someday
Amsterdam
My design style in three words:
Clean, cozy, elevated
I have an unstoppable weakness for buying:
Baskets + vases (oops)
My go-to drink while designing is:
Iced chai + cold foam
In UI, I can’t resist a good:
Smooth little interaction
I feel most creative when:
Coffee in hand + vibing to music
My toxic design trait is:
“One more tweak”
Top three hobbies:
Traveling, reading, pilates
Whether you’re building a brand, website, or home—
I can help bring your vision to life through thoughtful, intentional design.